Marketing and advertisement - Restaurant Viaduckt

The bold print of red, white and black is effective with its simplistic layout. 

The quirky font fits in  with the area of Hardbrucke and the shops that are situated below the Viaduct.

The matches serve as practical pocket matches as well as a advert.

http://www.restaurant-viadukt.ch/info.html

They are both printed on thick card. 

Marketing and advertisement - Marktlucke

On my visit to Zurich, there was a rich variety of business cards and leaflets that caught my eye.

Below is for Marktlucke, a small shop beside the river which sells products made by small businesses that proceeds go towards women who want to  re-integregate into the working process, with products that fit the gaps in the market. Each item is handcrafted and often using recycled materials.

http://www.markt-luecke.ch

The sewn spine with trailing thread drew me to the recycled paper.

inside they explain that they have a restaurant Kantine Hermetschloo. The way the pictures spread over the fold is a pleasing change in layout.

Opening times, photo of the shop exterior . 

It is constructed by two concertina  recycled paper,sewn together with red thread. Its no bigger than my hand, suitable for pockets and bookmarking.

So I won something...!

We had come back from Antwerp with some super photos and there was a Photo competition opened by TravelBound, who run trips abroad for schools and universities.
All you had to do was hashtag and mention the company in your photo on Instagram.

A few weeks later, after having completely forgotten about it, I get a message saying Ay up you’ve won!
I spoke to a wonderful woman, Helen, and I asked, ‘What is the prize?’ - I am now £500 richer on Amazon!!

I was asked to print off the voucher and photograph myself with it and write a bit about myself and what I’ll do with the money.

I wrote -

I’d never imagine I would win!  The photo is from our university trip to Antwerp, it was such a visually inspiring city with so much to capture. I’d like to thank University of Gloucestershire Illustration lecturers for letting us have so many opportunities to travel abroad. 

I don’t quite know what I’ll use the money for, I’m making a wish list! So far I have a good set of headphones and art materials to help me in my final year at uni. I didn’t realise Amazon sold so many things so I’ll be going through all the departments. 

Thank you so much for the opportunity. 

Naomi 

Gee whizz what fun!


http://www.travelbound.co.uk/university-tours/travelbound-photo-comp-20142015-results

Here’s a nice one I sent to them 

And here’s my bonkers one I sent, which they chose over the nice one haha!

And here are a few of the photos I tagged ...

The winning image.

The winning image at first makes you think quite 'what is this?' Then as you study the image you get a real treat of graphical lines and shades of light as you discover how the scene is made up, giving you a great sense of satisfaction now that you can see what is in the image and how well it is constructed. A superb winner.”

Pete Webb Photography

Wedding cards

I was asked by one of my friends from collage to design some wedding business cards for their new company.

They said that they saw my Jazz festival sketches on Facebook and thought they’d suit their feel.

I created these and coloured them in Photoshop.

They’re hopefully going to use them on their website and for cards.

Glenfall primary school 9th 10th 13th June

work experience at Glenfall primary school in Charlton Kings.
Organised by Niki Whitefeild and COS.
Me, Sammi and Alexis spent a few days there, and I helped out on the COS open day in the Saturday.
Me and Sammi were stationed with Jake Lever, (http://www.leverarts.com)  a fine artist based in Birmingham who has recently taken the leap to go freelance.
He’s done murals and creative spaces, as well as  exhibits held in churches.

Tuesday -

There for a 9am start, we are based in the school hall.  There are a range of workshops available for the children to choose from.

clay owls

Embroidery, tile making, styrofoam printing, 3D birdhouses and Jakes 3D buildings.

There was a range of materials from a recycling store Jake had got hold of - lenses (which the children loved to make glasses and telescopes out of), plastic hoops and scraps, sticks, styrofoam, tape, glue and more glue.

materials 

We had the theme of THE CITY OF OUR DREAMS and Jake had printed off a few examples of contemporary structures, such as the Bullring shopping center in Birmingham, the Shard.

We said, “ we want you to create your own city, with no boundaries.” I found myself promoting the children - what does a city have? What does your town have in it? Hospital, school, post office... I asked questions that helped the children come up with ideas on what purpose their building had - does your mum like to garden? her favourite colour? do you have pets? etc etc

By doing this I found that the children relaxed and were able to have their imagination woken... ‘I will have a tower for the dogs to live in and blue flowers because my mum loves flowers’ and so on. You were constantly talking to them, asking why and what do you think?

I felt that standing and bending over them uncomfortable, so knelt back beside them to talk to them on their own level. Some were particularly shy, and were prompted  by questions referring their family or on a personal level (what do you enjoy doing? Whats your favourite room in your house?). Once you began to get a few answers, the rest came easier.

We had the classes mixed, so each hour we had yr2 and yr5 etc, The year 6 were independents and needed little help, surprisingly similar were Reception. We had them first on the wednesday and couldn’t believe how fantastic they were. Incredibly independent and unlike all the other years, didn’t ask once for some sellotape to be given to them... we felt a bit conned!

As well as making buildings, we got them to draw a picture of an imaginary building. There were a few with robot arms and rockets as well as castles with pink curtains. Puppies and sisters had their entire own tower and spaceships flying from the roof.

On the Tuesday afternoon, me and Sammi painted a background for the display in the corner of the library. This was to layer up all the paper houses we had and make a cityscape, and select a  few 3D sculptures to sit on the bookcases.

staple gun mad

with a few alterations to the spot lighting, the scene was ready!

On the Saturday it was a slightly later start of 10am, and I helped Jake set up printing. We were using collograph prints to make BIRDS OF PARADISE. This was a open studio day, so we had parents as well as children.

evaluation

For this module I feel I have learnt a lot about how quick the industry moves and that you have to be very sharp to get your work out there to the right people. It’s been great producing work that I have sold, as I feel I don’t make enough ‘final’ products.

Having listened to guest speakers and asking them how they have made it to where the are has been really inspirational, and I have been taught that hard work, perseverance and determination are important, as well as producing beautiful artwork. No story has been an easy one, and I’m learning that to gain what you want to achieve can only be done so through grit and hard work.
I would like to keep producing sellable work or more graphic based work, as I have previously done some craft stalls.

Communication is key of illustration, communication through your work, to people and advertising and promotional means.

Unfortunately I didn’t manage to gain a work placement, but I feel now I should have pursued it further, and that emails aren’t the greatest means of talking. I did manage to do some work for stalls though, which has gained me some extra work through that. I do find that I need a website for my work (not the blogs I am currently running for modules) and business cards would be useful. I’ll look at these over the summer and hopefully use my sketches from travels to make books... which I feel is the way I would like to go as I enjoy making books and favour my sketching.

Prints up! Boston Tea Party Cheltenham

mono print and ink. Shop in Florence

(left) Pitville pump rooms (middle) Mono of bike from Bideford (right) Stencil print of tin car.

Hurrah! They're up! I am to create a bigger name board. You can see them directly hove the bar when you're ordering, couldn't think of a better place.

Naomi Powell - Illustrator

Photo credit -  Thomas Fawcett.

I am an expressive artist who enjoys figurative and reportage drawings. 

I thrive off nature and buzz, having grown up in Devon, people and animals are a common theme in my work. I enjoy using inks and paint, but can also dabble in digital work and printing.
Independent, hard working, imaginative, enthusiastic and a quick worker are some adjectives I like to work towards.

My skills include -

• Mac Os knowledge.
• Photoshop
• Microsoft word
• Photography
• Bookmaking
• Printing
• Blogging + social media

Work experience -

2015

• Prints and greeting cards sold at comic fairs. 
• Book cover for poetry anthology ‘In her Shoes’. I was able to meet with the schools who produced the poems and the children.
• Prints hung in Boston Tea Party cafe.
• Book ‘Dein Leben ist Mehr als was du Stehst’ cover and inside illustrations, german publication, by Caterina Fischer.

2014

• Illustrations for poetry anthology ‘Carnival. I first entered a call for entries and they liked what I had drawn, and asked me to illustrate further poems, I read the poems and produced appropriate drawings.
• Poster design for Pink Sky Design for a day brief - working to a time constraint.
• Working on ‘Dein Leben ist Mehr als was du Stehst’ and communicating to the author. A long time project that made me learn time management. 

2013

• Handmade a book out two cats - bookmaking and printing skills as well as learning computer soft wear.

2011

• Produced book cover and chapter illustrations for ‘Victoria Swan’ by John Dony. 

Education
- 2014- 2016
university of Gloucestershire _ BA HONS illustration

2012-2013
Pertoc collage - foundation diploma - merit

2011-2013
Petroc collage- A levels
Art - A
Photography -B
Psycholoy - C

2009-2011
Braunton school and community collage - GCSEs
Art - A
English -A*
Graphics - B
Geography - A
Maths- c
Science - B

Book publication

www.caterina-fischer.ch (1)

My first book published! In collaboration with author Caterina Fischer, a german speaking, fantastic woman who definitely gave me a challenging project.
 Her story was about religion, and helping children understand what the possibilities might be when we pass on. It is aimed towards 8-12 year olds.
I produced 24 A3 paintings, after reading through her story.
I found it incredibly challenging, trying to pin-point parts of the story to describe through image, and translating the words to picture (after being translated into English from German!)
I used watercolours, coloured pencils and ink to make them. Communication through Skype calls and emails, we discussed my initial sketches and improvements, as well as making sure I communicated the message.
It’s been such a journey, and it’s so nice to see it was all worth it!

I had originally produced the images in photoshop, using collaged textures and digital painting.
Caterina asked for several changes, including the height of the child and some compositions. Due to the way I saved the images, it was too difficult to edit the computer files, so I re-drew all the pictures and used traditional methods instead. Even though I spent a lot of valuable time on the first set of pictures, I learned a lot and the second load of pictures came out better.

www.caterina-fischer.ch (1)

She had updated me saying that books are flying off and there’s been a lot of interest. She’s even asked for photos to be included in the local paper where she lives.

CVs

https://www.pinterest.com/catsandcrows/creative-cvs/ (2)

critical info

I preferred a larger name and simpler paint strokes.

I need to look at other styles and font next, although I like the name to be in brush marks.

CV Booklet..

ideas for a booklet style CV - keeping the large name

Pages for information... a story of a cat trying to chase birds happens along side the text.

back of envelope 

front of envelope with potential employers name and address

Work experience at Spike Print studios..

Oh well.....

They have open day May bank holiday which i’ll go to to see the facilities. 

Email to Rosie Beard, a textile and illustrator based in London.

Unfortunately I didn’t hear back from her.

The Beehive agency for illustration, based in Cirencester.

Again, no reply. I should have chased up with a phone call but alas.

Childrens poetry book covers

We had a brief for three book covers, containing anthology of poems written by school children about various themes - Inside our heads, Some of these things are true, and In her footsteps.

There would be 3 covers chosen from the group, and then the books would be published by Walkers.

I presented my Ideas to Gloucester academy with my ‘Inside our heads’. I produces two outlines of heads in profile which overlapped at the forehead to show that two people can share the same idea. They liked the colours I used and the simplicity if the profiles.

Inside our Heads colour schemes. I chose yellow where the heads overlap to show the glowing inspiration two people can have when similar mids meet.

Inside our heads outline

Line work for In her footsteps.

Colour scheme

Rough

 Here are some progress shots of ‘In her footsteps’.

I had originally had a man in the front, but after meeting with Barnwood Art Collage and showing them my idea, they corrected me and asked for a woman to be up front. 

presenting ideas ...Sammi looks a bit nervous! 

I used gouache and brown ink. The school children who we met to talk about the covers said that the viewpoint was something different and unusual, which they liked.

It is always a challenge public speaking, and particularly with children. They were good to give comments and feedback though and their initial reaction was helpful as to what made a good image and which ones lacked a certain something. It was great to see what the other people had produced for the theme and how different people interperate briefs. 

The project was great to work on, as the theme was broad. 

This design went to the final four to be chosen for this book.